Showing posts with label science. Show all posts
Showing posts with label science. Show all posts

4 Aug 2021

Breeur (2.5) Lies – Imposture – Stupidity, Ch.2.5, “Reduction to Simplicity”, summary

 

by Corry Shores

 

[Search Blog Here. Index-tags are found on the bottom of the left column.]

 

[Central Entry Directory]

[Roland Breeur, entry directory]

[Breeur, Lies – Imposture – Stupidity, entry directory]

 

[The following is a paragraph by paragraph summary of Breeur’s text. Boldface, underlining, and bracketed commentary are my own. Proofreading is incomplete, so please forgive my mistakes. The book can be purchased here.]

 

 

 

 

Summary of

 

Roland Breeur

[Breeur’s academia.edu page and researchgate page]

 

Lies – Imposture – Stupidity

 

Part 1

Lies and Stupidity

 

Ch.2

Alternative Facts and Reduction to Stupidity

 

2.5

“Reduction to Simplicity”

 

 

 

 

 

 

Brief summary (collecting those below):

(2.5.1) (Recall from section 2.4 how industries, in the face of a preponderance of scientific findings that threaten their profits, might fund their own counter-research efforts. The purpose is to fabricate a “scientifically legitimized” opposing view, so to hinder adverse public policy and public opinion.) In response to industry’s clouding of scientific debate, one response is to insist on the better, more factual truth. But this would only work if the industry-funded scientists were simply lying. Instead, their efforts to cloud the debate only create “a context in which truth ceases to be of value” (46). (Perhaps the idea is the following. When both sides are given equal weight in the public discourse, all while only one is based in a genuine effort to conduct unbiased scientific research, then both true and false statements, or both good and bad scientific research, is regarded equivalently. As such, the true and good knowledge is lowered to the level of an alternative opinion or view or interpretation of the data, rather than being something with special merit.) This, then, involves the “reduction to stupidity” (see section 2.2.5, and summary at section 2.3.1) (where discourse is “reduced to hot air” on account of people holding on to inferior views,) which prevents the superior ones from promulgating and having persuasive effect. (2.5.2) This strategy often involves efforts to fight the bad, false and misleading industry funded research by replacing it with good, true research. Breeur calls this “stupidity as disproportion.” Yet, the reason so many people disbelieve good science (as for example the overwhelming scientific evidence for human-caused climate change) has to do with what they are willing to believe. Many people simply do not want to believe the truth. For instance, they may fall victim to confirmation bias: “i.e. people’s tendency to believe and value above all facts and information that confirm their cherished premises and presuppositions – or, negatively put, people’s unwillingness to accept facts and evidence that contradict their cherished premises and presuppositions” (46). (2.5.3) There are a number of cognitive phenomena that might explain why people tend toward such irrational thinking: “In the case of the backfire effect, a person will not only refuse to accept the evidence challenging his or her beliefs, they will even feel strengthened in their beliefs by evidence to the contrary, ‘doubling down’’ on their cherished beliefs. In the case of the Dunning-Kruger effect, also known as the ‘too stupid to know they’re stupid’ effect, people referred to as ‘low-ability subjects’ fail to recognize their own intellectual deficiencies” (47). (2.5.4 Some (including Lee McIntyre) use such cognitive phenomena to explain post-truth phenomena. What is puzzling is that the tendency to believe truth rather than these falsehoods should increase our survival chances. So (from an evolutionary standpoint) it is unclear why these cognitive biases are so prevalent. It is also found that conservatives tend to exhibit the “negativity bias,” as they “seem more inclined to believe threatening falsehoods than liberals” (47). McIntyre speculates that this may be explained by the fact that conservatives tend to have larger amygdalae. (2.5.5) Breeur notes that even McIntye’s thinking has its own biases. For instance, it is “politically polarized vis-a-vis the Democratic left versus the Republican right” (48). Also, “McIntyre’s reference to this mysterious amygdala – which is part of the so-called ‘limbic system’’ – is as perplexing as that of Descartes’s references to the pineal gland” (48). On the one hand, McIntyre aims to be scientifically rigorous in order to unearth the causes for why we are unwilling to accept inconvenient yet scientifically verified truths; while on the other hand, the scientific research he uses, although ingenious and inventive, nonetheless finds just trivial, banal truths. There is a striking discrepancy between these two factors (which demonstrates the futility of McIntyre’s approach). Yet, “It is on the basis of such banalities that a whole discourse has been created, which from the Olympian altitude of its ‘objective facts’ and ‘experimental evidence’ valiantly commits itself to fight against the impostors in power” (48). (2.5.6) Because this scientific response is so “full of clichés or simplifications,” it can be perplexing and in the end prove futile, weak, and stupid in the face of the “proliferation of alternative facts” (49). The problem with this approach is that it does not realize that not all truths have the same values, as some prove to be too simplistic or banal to have any real weight or effect. “This is the reduction to simplicity: Regardless of their truth status, the value of truth claims can be (if they are not often) so simplistic, so banal, so trivial, etc., that it is difficult to understand how anyone could believe in their efficacy. The anthropological and metaphysical models at the core of many theories and programs are so simplistic and vain that one cannot see how they could be invoked to fight against the indifference to truth that permeates contemporary society” (49).

 

 

 

Contents

 

2.5.1

[The Failure to Combat Industry Misinformation Campaigns by Insisting on Better Science]

 

2.5.2

[Confirmation Bias]

 

2.5.3

[Some Cognitive Phenomena Involved in Science Denial]

 

2.5.4

[The Negativity Bias of Conservatives]

 

2.5.5

[The Banality of Science Insistence]

 

2.5.6

[Reduction to Simplicity]

 

Bibliography

 

 

 

 

 

 

 

 

 

Summary

 

2.5.1

[The Failure to Combat Industry Misinformation Campaigns by Insisting on Better Science]

 

[(Recall from section 2.4 how industries, in the face of a preponderance of scientific findings that threaten their profits, might fund their own counter-research efforts. The purpose is to fabricate a “scientifically legitimized” opposing view, so to hinder adverse public policy and public opinion.) In response to industry’s clouding of scientific debate, one response is to insist on the better, more factual truth. But this would only work if the industry-funded scientists were simply lying. Instead, their efforts to cloud the debate only create “a context in which truth ceases to be of value” (46). (Perhaps the idea is the following. When both sides are given equal weight in the public discourse, all while only one is based in a genuine effort to conduct unbiased scientific research, then both true and false statements, or both good and bad scientific research, is regarded equivalently. As such, the true and good knowledge is lowered to the level of an alternative opinion or view or interpretation of the data, rather than being something with special merit.) This, then, involves the “reduction to stupidity” (see section 2.2.5, and summary at section 2.3.1) (where discourse is “reduced to hot air” on account of people holding on to inferior views,) which prevents the superior ones from promulgating and having persuasive effect.]

 

[ditto. (Recall the “reduction to stupidity” from section 2.2.5. Breeur was discussing how one’s insistence on their opinions is an instance of stupidity, because they persist with their faulty views even when confronted by superior ones. It would be better to have flexibility and drop bad judgements in favor of more informed and considered ones, and then to espouse the better ones instead. This would facilitate the flow and prosperity of truth, which involves development, refinement, adaptation, and so forth. When instead that flow is blocked because some people insist on keeping their faulty opinions in the face of other people’s better ones, this depletes those superior ones of their power to flow, promulgate, and have influence on other people’s minds. In that way, the better views are “reduced to hot air” so to speak, and overall it reduces the general discourse to inferior judgments. This reduction of the truth-flow power of evolving judgments is the “reduction to stupidity”.]

How to react against these forms of strategic and structural castings of doubt and confusion? There is a tendency, shared by McIntyre, to focus and remain fixated on the problem of truth. Indeed, what these fake experts do is create fake information – that is, they lie. But on such a socially extended and structurally implemented level, the reclaiming of truth seems | at best misguided, for these fake experts actually do not lie – they merely create a context in which truth ceases to be of value. Hence the reduction to stupidity.

(45-46)

[contents]

 

 

 

 

 

 

2.5.2

[Confirmation Bias]

 

[This strategy often involves efforts to fight the bad, false and misleading industry funded research by replacing it with good, true research. Breeur calls this “stupidity as disproportion.” Yet, the reason so many people disbelieve good science (as for example the overwhelming scientific evidence for human-caused climate change) has to do with what they are willing to believe. Many people simply do not want to believe the truth. For instance, they may fall victim to confirmation bias: “i.e. people’s tendency to believe and value above all facts and information that confirm their cherished premises and presuppositions – or, negatively put, people’s unwillingness to accept facts and evidence that contradict their cherished premises and presuppositions” (46).]

 

[ditto]

As a reaction to this reduction, however, a new form of stupidity emerges in the form of the aforementioned misguided and inappropriate emphasis on truth. This is what happens when media outlets stress the importance of “fact checking” in a domain where, as a matter of fact, facts do not matter. What McIntyre does is a bit different. He endeavors to fight bad research with good research, i.e. to replace the false with the true. In this process is generated a new form of stupidity which could be termed stupidity as disproportion. By way of a beginning, consider the following urgent question: Why are so many people blind to the truth? Why, for example, do so many people go around denying climate change? Why do they refuse to listen to reason? Why do they reject out of hand the wise, well-intentioned, and edifying sermons of the scientists? Here, McIntyre appeals to the study of psychological mechanisms as they have recently been investigated by cognitive and behavioral psychologists. The basic idea is simple: The explanation is that many people do not want the truth. One can circumvent this essentially tautological formulation with reference to the notion of “confirmation bias,” i.e. people’s tendency to believe and value above all facts and information that confirm their cherished premises and presuppositions – or, negatively put, people’s unwillingness to accept facts and evidence that contradict their cherished premises and presuppositions.

(46)

[contents]

 

 

 

 

 

 

2.5.3

[Some Cognitive Phenomena Involved in Science Denial]

 

[There are a number of cognitive phenomena that might explain why people tend toward such irrational thinking: “In the case of the backfire effect, a person will not only refuse to accept the evidence challenging his or her beliefs, they will even feel strengthened in their beliefs by evidence to the contrary, ‘doubling down’’ on their cherished beliefs. In the case of the Dunning-Kruger effect, also known as the ‘too stupid to know they’re stupid’ effect, people referred to as ‘low-ability subjects’ fail to recognize their own intellectual deficiencies” (47).]

 

[ditto]

Intellectuals, for instance, claim truth in the name of reason and science in their fight against all forms of “beliefs” nourished by emotions or feelings (i.e. the subjective), and they call upon science (in McIntyre’s case, upon cognitive psychology) to understand the mechanisms of the brain that explain tendencies towards “irrationality.” McIntyre himself, in an effort to understand the current electorate’s lack of rationality, refers to a number of tests carried out by psychologists that |reveal myriad “fascinating cognitive biases” from the “backfire effect” to the “Dunning-Kruger effect.” In the case of the backfire effect, a person will not only refuse to accept the evidence challenging his or her beliefs, they will even feel strengthened in their beliefs by evidence to the contrary, “doubling down’’ on their cherished beliefs. In the case of the Dunning-Kruger effect, also known as the “too stupid to know they’re stupid” effect, people referred to as “low-ability subjects” fail to recognize their own intellectual deficiencies.46

(46-47)

46. McIntyre, Post-Truth, pp. 48-51.

(47)

[contents]

 

 

 

 

 

 

2.5.4

[The Negativity Bias of Conservatives]

 

[Some (including Lee McIntyre) use such cognitive phenomena to explain post-truth phenomena. What is puzzling is that the tendency to believe truth rather than these falsehoods should increase our survival chances. So (from an evolutionary standpoint) it is unclear why these cognitive biases are so prevalent. It is also found that conservatives tend to exhibit the “negativity bias,” as they “seem more inclined to believe threatening falsehoods than liberals” (47). McIntyre speculates that this may be explained by the fact that conservatives tend to have larger amygdalae.]

 

[ditto]

These mechanisms and effects have led McIntyre (among others) to attempt to connect them with, or use them to explain, the post-truth phenomenon. Basically, the hope is to find some answer for the consternating fact that we (rational animals) cannot see that “believing the truth increase[s] our chances for survival. “What are the mental constraints that rob our brain of the ability to think clearly? That is, why are people irrational? McIntyre does not offer any answers; he simply concludes, on a dour note of resignation, that, “for whatever reason, we must recognize that a plethora of cognitive biases are just part of the way our brains are wired.”47 Rather than try to “solve” the “mystery” of irrationality, McIntyre explores its vicissitudes, though always with reference to the science of the brain. Some cognitive biases, McIntyre teaches us, function differently depending on our political beliefs. With reference to the work of anthropologist Daniel Fessler, who investigated what may be referred to as “negativity bias,”48 in order to demonstrate why conservatives seem more inclined to believe threatening falsehoods than liberals, McIntyre contends that this phenomenon is explicable when one considers the “experimental evidence” which indicates | that the “fear-based amygdala tends to be larger in conservatives than in liberals.”49

(47-48)

47. McIntyre, Post-Truth, pp. 48-51.

48. McIntyre, Post-Truth, p. 57.

(47)

49. McIntyre, Post-Truth, p. 58. Research on the so-called “partisan brain” is clearly in vogue at the moment. See, for example, the research conducted by Andrea Pereira and Jay Van Bavel (“The Partisan Brain: An Identity-Based Model of Political Belief,” Trends in Cognitive Science 22.3 (2018), 213-224), or Jordan B. Peterson’s (et alii) recent papers (to quote one of them: Shona Tritt, Michael Inzlicht, & Jordan Peterson, “Preliminary Support for a Generalized Arousal Model of Political Conservatism”, PloS one. 8. e83333.10.1371/journal.pone.0083333.)

[contents]

 

 

 

 

 

 

2.5.5

[The Banality of Science Insistence]

 

[Breeur notes that even McIntye’s thinking has its own biases. For instance, it is “politically polarized vis-a-vis the Democratic left versus the Republican right” (48). Also, “McIntyre’s reference to this mysterious amygdala – which is part of the so-called ‘limbic system’’ – is as perplexing as that of Descartes’s references to the pineal gland” (48). On the one hand, McIntyre aims to be scientifically rigorous in order to unearth the causes for why we are unwilling to accept inconvenient yet scientifically verified truths; while on the other hand, the scientific research he uses, although ingenious and inventive, nonetheless finds just trivial, banal truths. There is a striking discrepancy between these two factors (which demonstrates the futility of McIntyre’s approach). Yet, “It is on the basis of such banalities that a whole discourse has been created, which from the Olympian altitude of its ‘objective facts’ and ‘experimental evidence’ valiantly commits itself to fight against the impostors in power” (48).]

 

[ditto]

One may wonder to what kind of cognitive bias this kind of philosophical thinking, which encourages us to exercise our “critical” minds, has succumbed.50 First and foremost, McIntyre’s entire discourse (symptomatic of virtually all debates in the United States) is politically polarized vis-a-vis the Democratic left versus the Republican right. Second, for a philosopher claiming the almost absolute value of “facts validated by science,” McIntyre’s reference to this mysterious amygdala – which is part of the so-called “limbic system’’ – is as perplexing as that of Descartes’s references to the pineal gland. To my mind, the most disconcerting aspect of McIntyre’s discourse is the disproportion that appears between the proclaimed aims and ambitions of his reflections (namely, our inability or unwillingness to accept inconvenient truths) and the kind of explanations supposed to explain this anomalous irrationality (namely, scientific explanations, and specifically explanations for which the ingenuity or inventiveness of the “experiments” seems· to mask the banality, even the triviality, of the truths investigated). It is on the basis of such banalities that a whole discourse has been created, which from the Olympian altitude of its “objective facts” and “experimental evidence” valiantly commits itself to fight against the impostors in power.

(48)

50. Cf. Ibidem, p.57.

(48)

[contents]

 

 

 

 

 

 

2.5.6

[Reduction to Simplicity]

 

[Because this scientific response is so “full of clichés or simplifications,” it can be perplexing and in the end prove futile, weak, and stupid in the face of the “proliferation of alternative facts” (49). The problem with this approach is that it does not realize that not all truths have the same values, as some prove to be too simplistic or banal to have any real weight or effect. “This is the reduction to simplicity: Regardless of their truth status, the value of truth claims can be (if they are not often) so simplistic, so banal, so trivial, etc., that it is difficult to understand how anyone could believe in their efficacy. The anthropological and metaphysical models at the core of many theories and programs are so simplistic and vain that one cannot see how they could be invoked to fight against the indifference to truth that permeates contemporary society” (49).]

 

[ditto]

The potential “eugenic” implications notwithstanding vis-a-vis McIntyre’s emphasis on neurology and the amygdalae of conservatives, there is an imbalance between the urgency and the complexity of the problems identified |and the response provided. This response – shared by the well-meaning academic majority of “defenders of the Enlightenment” – is full of clichés or simplifications that would leave any more or less assiduous reader perplexed, so that, whether or not there is scientific validity in the experiments adduced by McIntyre, the posturing in opposition to the proliferation of alternative facts is futile, weak – in a word, stupid. This position is predicated on the belief that truth is a value powerful enough to eradicate the false and the fake, but this position betrays a misconception, for truth is not a value “in itself”; rather, “value” is a criterion to which “truth’’ must be submitted. This is the reduction to simplicity: Regardless of their truth status, the value of truth claims can be (if they are not often) so simplistic, so banal, so trivial, etc., that it is difficult to understand how anyone could believe in their efficacy. The anthropological and metaphysical models at the core of many theories and programs are so simplistic and vain that one cannot see how they could be invoked to fight against the indifference to truth that permeates contemporary society.

(48-49)

[contents]

 

 

 

 

 

 

 

 

 

 

 

Bibliography:

Breeur, Roland. Lies – Imposture – Stupidity. Vilnius: Jonas ir Jakubas, 2019.

The book can be purchased here.

 

Breeur’s academia.edu page and researchgate page.

.

 

 

.

2 Aug 2021

Breeur (2.4) Lies – Imposture – Stupidity, Ch.2.4, “Strategic Stupidity”, summary

 

by Corry Shores

 

[Search Blog Here. Index-tags are found on the bottom of the left column.]

 

[Central Entry Directory]

[Roland Breeur, entry directory]

[Breeur, Lies – Imposture – Stupidity, entry directory]

 

[The following is a paragraph by paragraph summary of Breeur’s text. Boldface, underlining, and bracketed commentary are my own. Proofreading is incomplete, so please forgive my mistakes. The book can be purchased here.]

 

 

 

 

Summary of

 

Roland Breeur

[Breeur’s academia.edu page and researchgate page]

 

Lies – Imposture – Stupidity

 

Part 1

Lies and Stupidity

 

Ch.2

Alternative Facts and Reduction to Stupidity

 

2.4

“Strategic Stupidity”

 

 

 

 

 

 

Brief summary (collecting those below):

(2.4.1) There are recent efforts to promulgate falsehoods under the guise of an appeal to reason and science, and thus certain “contemporary defenses of Enlightenment values” seem to play a role “in the proliferation of stupidity.” One example is found in the climate change “debate.” In fact, scientifically speaking, there is little left to debate regarding the rising temperatures and the role human activity has played in that increase. Nonetheless, the news media (perhaps on account of a financial interest in creating controversy) present the discussion as if “there are still scientific debates being had and to be had,” which of course is “fake news.” Yet, often these same people who argue that the science of climate change is not yet settled also “claim that the post-truth era is the result of (comparatively recent) intellectual movements which are predicated on questioning the value/validity of science, objectivity, and the like.” (They furthermore seem to assume that before the post-truth era, human culture and politics were guided by scientific factual knowledge rather than by emotion and personal belief, and they seem to be unaware that past election campaigns were not based on “the dissemination of scientifically validated facts” (43).) (2.4.2) Studies have shown how corporate interests have contaminated the science in public discourse on such matters as climate change, immigration, abortion, and nationalism: “Scientifically validated facts are frequently denied on non-scientific grounds, and more often than not such denials are motivated by ideological and/or economic interests. Scientific evidence is deliberately refuted and challenged by “experts” subsidized by companies in order to produce fake research and to generate general confusion via the media” (44). The benefactors are a political class that gains by ignoring the problems. Because the media are the ones disseminating this misinformation, they become “a tool used to call into question whatever truths are deemed inconvenient (and unprofitable), the result being nothing more than fraud” (44). (2.4.3) For example, in 1953, tobacco companies met and decided that rather than “fighting among themselves, trying to find out which brand is less harmful” they would instead unite to fight the science that demonstrates how tobacco is unhealthy. They formed the Tobacco Industry Research Committee (TIRC) to “convince the public that there was no evidence that smoking cigarettes causes cancer and that previous studies claiming otherwise had been challenged by ‘numerous scientists’” (45). (2.4.4) The TIRC’s efforts were successful, and it operated in fact for four decades (1953-1998). It succeeded by {1} funding its own experts, {2} feeding those paid, biased findings/opinions to the media so that they feel compelled to present the issue as having two opposing, scientifically legitimized sides, {3} promoting the tobacco industry’s side of the “debate” through lobbying and public relations, and {4} exploiting the confusion that resulted in the public’s mind. This same strategy has been applied for many other issues, including global warming, the ozone layer, and acid rain. The overall goal is to convince the public that existing scientific findings have come into question by other findings and so to no longer regard them as scientifically verified facts.

 

 

 

 

 

Contents

 

2.4.1

[Science and Political Naivety]

 

2.4.2

[Corporate Contamination of Science]

 

2.4.4

[The Success of the Tobacco Industry’s Misinformation Campaign]

 

Bibliography

 

 

 

 

 

 

 

Summary

 

2.4.1

[Science and Political Naivety]

 

[There are recent efforts to promulgate falsehoods under the guise of an appeal to reason and science, and thus certain “contemporary defenses of Enlightenment values” seem to play a role “in the proliferation of stupidity.” One example is found in the climate change “debate.” In fact, scientifically speaking, there is little left to debate regarding the rising temperatures and the role human activity has played in that increase. Nonetheless, the news media (perhaps on account of a financial interest in creating controversy) present the discussion as if “there are still scientific debates being had and to be had,” which of course is “fake news.” Yet, often these same people who argue that the science of climate change is not yet settled also “claim that the post-truth era is the result of (comparatively recent) intellectual movements which are predicated on questioning the value/validity of science, objectivity, and the like.” (They furthermore seem to assume that before the post-truth era, human culture and politics were guided by scientific factual knowledge rather than by emotion and personal belief, and they seem to be unaware that past election campaigns were not based on “the dissemination of scientifically validated facts” (43).)]

 

[ditto. Note, regarding the observation that “those who propagate the idea that the science is not yet in on climate change are often those who at the same time rail against post-truth era attacks on Enlightenment values,” I wonder if Ben Shapiro would be such a case. (Here and Here).]

In a related vein, it is worth asking if contemporary defenses of Enlightenment values, i.e. reason and science, do not have | a role to play in the proliferation of stupidity. Consider, for instance, certain strategic and cynical appeals to science. As the story goes, in recent decades, scientific methods and results have been reduced in the same manner as facts were reduced to opinions. By extension, science has been used to support both truths and falsehoods. For a present-day example, consider the status of climate change. Although there is no scientific debate concerning the fact that global temperatures are rising because of human actions, the media has propagated the idea that there are still scientific debates being had and to be had. This, sensu stricto, is fake news. This is a fake controversy produced by fake researchers with ideological and/or economic motivations who are “cashing in’’ on the zeitgeist. Yet, those who propagate the idea that the science is not yet in on climate change are often those who at the same time rail against post-truth era attacks on Enlightenment values. Often, these are the people who claim that the post-truth era is the result of (comparatively recent) intellectual movements which are predicated on questioning the value/validity of science, objectivity, and the like. This is the context of science-denial, post-truth and neo-enlightenment. It is clear that in debates concerning “fighting post-truth,” the aspect of ambiguity or the duplicity of meaning proper to facts that we explored in the first chapter, is most of the time ignored. Not in the least because authors, in their analysis, neglect the impact of fake news on the factual dimensions that make up the social and historical fabric in favor of scientific truths. This offers these authors the arrogance to claim that the Post-Truth era is the result of intellectual movements that questioned the value of objective and scientific truths. These doubts, as we will see, would have created circumstances in which objective facts, are henceforth considered to be less important for shaping public opinion than emotions and personal beliefs. As if it has ever been different. And as if in the past all election campaigns were based solely on the dissemination of scientifically validated facts.

(42-43)

[contents]

 

 

 

 

 

 

2.4.2

[Corporate Contamination of Science]

 

[Studies have shown how corporate interests have contaminated the science in public discourse on such matters as climate change, immigration, abortion, and nationalism: “Scientifically validated facts are frequently denied on non-scientific grounds, and more often than not such denials are motivated by ideological and/or economic interests. Scientific evidence is deliberately refuted and challenged by “experts” subsidized by companies in order to produce fake research and to generate general confusion via the media” (44). The benefactors are a political class that gains by ignoring the problems. Because the media are the ones disseminating this misinformation, they become “a tool used to call into question whatever truths are deemed inconvenient (and unprofitable), the result being nothing more than fraud” (44).]

 

[ditto]

But let’s first summarize the strategic production of doubt by corporate-funded lobbying in domains that were keen to influence political positions on climate change, immigration, abortion, nationalism, etc. In his recent book on the post-truth era, Lee McIntyre offers a clear image of such cynical strategies, using the fascinating and at the same time distressing analyses of Naomi Oreskes and Erik Conway and of Ari Rabin-Havt.42 Scientifically validated facts are frequently denied on non-scientific grounds, and more often than not such denials are motivated by ideological and/or economic interests. Scientific evidence is deliberately refuted and challenged by “experts” subsidized by companies in order to produce fake research and to generate general confusion via the media. This confusion naturally benefits a political class which, thanks to the doubt manufactured, can deploy a program “ignoring” the problems and facts for which their opponents were trying to find government-wide solutions. Thus, the media becomes a tool used to call into question whatever truths are deemed inconvenient (and unprofitable), the result being nothing more than fraud.

(44)

42. See Oreskes and Conway, Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming (London: Bloomsbury, 2011), and Rabin-Havt, Lies, Incorporated: The World of Post- Truth Politics (New York: Anchor Books, 2016).

(44)

[contents]

 

 

 

 

 

 

2.4.3

[The Disinformation Campaign of the Tobacco Industry Research Committee (TIRC)]

 

[For example, in 1953, tobacco companies met and decided that rather than “fighting among themselves, trying to find out which brand is less harmful” they would instead unite to fight the science that demonstrates how tobacco is unhealthy. They formed the Tobacco Industry Research Committee (TIRC) to “convince the public that there was no evidence that smoking cigarettes causes cancer and that previous studies claiming otherwise had been challenged by ‘numerous scientists’” (45). ]

 

[ditto]

For a historical example, we can follow McIntyre back to 1953 – specifically, to the Plaza Hotel in New York. It was there and then that the heads of the major tobacco companies met to determine the best strategy to deal with a disturbing article that had just been published linking cigarette tar and cancer. John Hill, a leading figure in public relations at the time, proposed a global plan for tobacco companies to stop fighting among themselves, trying to find out which brand is less harmful, and to adopt a united front to fight the cigarette science. This plan would be supported with additional “research’’ to combat the “bad” science. Thus, the Tobacco Industry Research Committee (TIRC) was created. Its mission was | mainly to convince the public that there was no evidence that smoking cigarettes causes cancer and that previous studies claiming otherwise had been challenged by “numerous scientists.”43

(44-45)

43 Lee McIntyre, Post-Truth (Cambridge, MA: MIT, 2018), p. 22 sq.

(45)

[contents]

 

 

 

 

 

 

2.4.4

[The Success of the Tobacco Industry’s Misinformation Campaign]

 

[The TIRC’s efforts were successful, and it operated in fact for four decades (1953-1998). It succeeded by {1} funding its own experts, {2} feeding those paid, biased findings/opinions to the media so that they feel compelled to present the issue as having two opposing, scientifically legitimized sides, {3} promoting the tobacco industry’s side of the “debate” through lobbying and public relations, and {4} exploiting the confusion that resulted in the public’s mind. This same strategy has been applied for many other issues, including global warming, the ozone layer, and acid rain. The overall goal is to convince the public that existing scientific findings have come into question by other findings and so to no longer regard them as scientifically verified facts.]

 

[ditto]

Guess what: It worked! The immediate effect was the creation of confusion – no doubt its purpose. And this program was in operation for four decades, all the way up until 1998. The TIRC strategy can be summarized as follows: “Find and fund your own experts, use this to suggest to the media that there are two sides to the story, push your side through public relations and governmental lobbying, and capitalize on the resulting public confusion to question whatever scientific result you wish to dispute.”44 Given its effectiveness, this strategy has been adopted by others in other cases; it is this strategy that has been widely implemented in other scientific “disputes” and “controversies” such as those related to holes in the ozone layer, acid rain, and global warming, among others.45 The goal in these cases is not even to establish alternative facts – to make the public believe that the facts already validated and widely accepted have been the subject of new research and have been widely questioned.

(45)

44. McIntyre, Post-Truth, pp. 24-25.

45. It is therefore not surprising to see that the “experts” of the Heartland Institute, responsible for casting doubt on the results of scientific research related to global warming, were financed by Philip Morris among others.

(45)

[contents]

 

 

 

 

 

 

Bibliography:

Breeur, Roland. Lies – Imposture – Stupidity. Vilnius: Jonas ir Jakubas, 2019.

The book can be purchased here.

 

Breeur’s academia.edu page and researchgate page.

.

 

 

.